Take a look at this study by Nokia and The Future Laboratory. It delves into global research and behavior to analyze where entertainment is headed in the next five years.
The study, which took place between July and September 2007, compiles interviews with 9,000 trend-setting consumers from 17 countries about their digital behaviors and lifestyles signposting emerging entertainment trends. Interviews were also conducted with leading experts from the areas of radio, internet, gaming, device developments, mobile telecoms, music, computing, legislation and marketing.
Combining views from industry leading figures with Nokia’s own research from its 900 million consumers around the world, Nokia has constructed a global picture of what it believes entertainment will look like over the next five years.
You can get all the detailed country-by-country reports here, or read the full press release here.
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